Love Smoothing Shampoo

A smoothing shampoo to tame frizz, leaving hair sleek, glossy and easy to manage.

We reach for Love Smoothing at the basin when we want to banish frizz and flyaways. It's the wash that does the hard yards on hair that can be unruly and coarse. It's also great to combat humidity as it smooths and disciplines without weighing hair down.

It 's gentle enough for daily use whilst locking in moisture, so hair dries smoother, glossier and far more manageable. Silicone and paraben free, expect a scent of zesty citrus and delicate florals over a smooth, musky base.

What's in it

REGENERATIVE ORGANIC CERTIFIED™ APPLE PULP EXTRACT a regeneratively farmed botanical grown in Parma, Italy, rich in carbohydrates that lock in moisture and smooth the hair to reduce frizz, with antioxidants that protect and keep it healthy.

Designed, formulated and made on-site at the Davines village in Parma, Italy, a certified B Corp powered by 100% renewable energy, with 92.0% natural-origin ingredients and recyclable packaging. Vegan and free from animal-derived ingredients.

Who it's for

Frizzy, unruly and coarse hair, and anyone chasing a sleek, smooth finish. Massage into wet hair, rinse thoroughly, and repeat if needed before following with a conditioner or mask.